wtf is the last line anyway?
#thisisthelast jewelry collection you'll ever need...ever again.but why's it so different? IT's the only jewelry collection you'll ever need...ever again.
but why's it so different?

We decided to say "SCREW YOU"
to the traditional jewelry
industry markups.

YOU GET THE “FINEST, WHERE DID YOU GET
THOSE, I’VE BEEN LOOKING FOR THEM FOREVER” EVERYDAY PIECES AT DIRECT-TO-CONSUMER PRICES.

GIVING YOU THE JEWELRY YOU’VE ALWAYS
WANTED DELIVERED DIRECT-TO-YOUR DOORSTEP ASAP. Giving you everything you've ever wanted.
and at your doorstep asap